Air Mighty
Air Mighty is a modern manufacturing business specializing in pneumatic devices and parts for industrial machinery and food processing. The brand identity is inspired by the concepts of motion, force, and direction, reflecting the company's expertise in precision engineering. The vibrant neon colour palette along with the bold graphical language signify the brand’s modern approach and new direction within the industry.
- Year
- 2023
- Location
- Ohio, USA
- Services
- Brand Strategy, Identity Design
- Industry
- Manufacturing
Airmighty, a newcomer in the competitive pneumatic parts manufacturing sector, was eager to distinguish itself from the traditional, often conservative, image associated with the industry. They wanted a brand identity that reflected their modern approach and innovative spirit while still conveying their expertise in precision engineering.
We collaborated with Airmighty to develop a brand strategy and visual identity that would achieve these goals. Our approach was centered on the core principles of pneumatic systems: motion, force, and direction. These concepts not only reflected the functionality of their products but also embodied the company's forward momentum and commitment to precision.
The resulting brand identity is a vibrant departure from industry norms. A bold neon color palette injects energy and excitement, signaling a fresh perspective. The graphic language, with its focus on strong lines and directional elements, reinforces the ideas of motion and force, visually capturing the essence of Airmighty's products.
This dynamic new identity was meticulously implemented across all of Airmighty's touchpoints, from their logo and website to marketing materials and product packaging. This ensured a consistent and impactful brand experience for their customers.
